Driven by data and informed by experience, SA Digital knows senior living. Using tactics, technologies and tools to optimize the customer experience and drive senior living leads, SA Digital provides integrated website and digital marketing services that stand out and outperform the cookie-cutter crowd.
Your need to drive occupancy and the intense competition for qualified leads are challenges you face every day. We know the demands of the senior living marketplace and, also, understand the operational and budgetary realities of your business − marketing must deliver, in real, measurable ways, at an exceptional ROI.
We fully understand the mindsets of seniors and their adult children because we’ve been collecting and analyzing their respective data for years. And our continual mining of senior data alerts us to emerging trends, so we always know which messages truly resonate, when and where to engage prime prospects and how best to optimize the digital approach that will best generate leads and make every dollar count.
Our custom websites are designed and developed to be intuitive, functional and marketing-enabled for both desktop and mobile users. We create a destination that is not just a website, but a complete digital hub experience that emphasizes search optimized content to attract and nurture customers and lead them down the path of conversion.See case studies
In an ever-changing digital environment, we’re experts in developing engaging ad campaigns across multiple platforms including Google, Microsoft, YouTube, LinkedIn and more. Having visibility to capture the attention of seniors and their influencers right at the moment of their need and desire is paramount to a successful digital strategy.See case studies
With hundreds of factors influencing the organic rankings of a senior living community website and an endless number of algorithm updates, it’s not a question of if you should engage in SEO, but who you should trust with this all-important strategy. We have a laser focus on a community’s business goals and utilize research, analysis and optimization to not only drive the right senior consumer to a website but engage them to conversion point.See case studies
Seniors are one of the smallest, yet fastest growing age groups of social media adopters, particularly within the Facebook platform. Our deep social expertise within this audience ensures that our campaigns will further develop this community, affirm the brand promise and move beyond just clicks and impression metrics to engagement and conversion.See case studies
Negative reviews, videos and social media posts can do significant damage to a community’s online reputation and prevent opportunities to build relationships with future senior consumers. Using dynamic tools and tactics, our brand management experts will monitor your brand mentions and online reviews 24/7, create and highlight positive content and encourage positive postings to push down negative mentions.See case studies
Our deep-dive quantitative and qualitative website assessments provide community stakeholders an unbiased and trusted account of the performance and health of their digital assets. Using a variety of diagnostic tools, our findings and recommendations provide a blueprint for tangible course correction in the areas of technical and on-site SEO, content gaps, navigational and architectural development challenges and proper installation and management of analytical tools.See case studies
Content marketing is part storytelling and part science. Combining the two in the right way creates an emotional connection that benefits communities and the seniors they want to reach. Using content as the community voice, we attract, inspire, educate and convince the prospective consumer to take action.See case studies
Digital marketing has become fully results-oriented, with a seemingly bottomless supply of information to compile, process and determine a path forward based on data points. Our charge is to provide stakeholders a simple-to-understand account of the health and performance of digital marketing efforts, provide tangible recommendations for improvement to digital campaigns and back up those recommendations with impartial reporting and metrics, always with a focus on a positive ROI.See case studies