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SA & RBD Present “The 3 R’s” at LeadingAge Ohio

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Over 50 attendees heard a presentation by Patti Adami and Sarah Albiston, of Solutions Advisors, at LeadingAge Ohio held in Columbus last week.  Called “The New 3R’s – Rebranding, Repositioning and Revitalizing,” the presentation emphasized the need for retirement communities to recognize when their ‘product’ reaches a critical stage and begins a downturn resulting in decreased occupancy.  Repositioning means investing in the physical changes needed to align with new customer expectations – potentially adding new dining venues, fitness centers or remodeling living units- while rebranding involves a redefining of your core identity and potentially a graphic makeover to update and refresh your public face.  To request a copy of the Power Point presentation email: