SENIOR LIVING EXPERTS. BUILDING CONNECTIONS.
SENIOR LIVING EXPERTS. BUILDING CONNECTIONS.
SENIOR LIVING EXPERTS. Our flights are booked and the travel pillow is packed. It’s going to be one busy May, but we’re looking forward to it! We hope you’ll be able to join us at one of these conferences in coming weeks.
If you’ve worked in senior living for any span of time, you may be familiar with the story behind The Clare. Developed in 2008 by the Franciscan Sisters, the 53-story high rise in the heart of Chicago’s famed Gold Coast district defaulted on their loan and filed for Chapter 11 bankruptcy. At the time of the bankruptcy, occupancy was stuck at 35%. In 2012, the distressed community was acquired by an affiliate of Senior Care Development and its financial partners and was financially restructured. Fast forward to July 2014 when the Solutions Advisors team was brought in to partner with the on-site team to drive sales and marketing. The first order of business was to strengthen the sales team, implement 7-day a week sales coverage and deploy a “team selling” model along with creative messaging and strategic event planning targeting educated, affluent retirees in downtown Chicago and surrounding neighborhoods. Quarterly marketing planning was initiated to evaluate past strategies and to plan for future initiatives. Continual coaching in “prospect centered selling” kept the sales team motivated while other innovative sales tools like creative follow up techniques and prospect case studies helped move the team closer to their goals. Learn More>>