Whether you subscribe to the prospect-centered approach as the centerpiece of your sales and marketing philosophy or not, few could have predicted that the website chatbot would become such an important tool for the senior living digital marketer. Afterall, the thought of an emotionless, automated answering machine sounded like the opposite of how we should engage with senior living prospects. But like most ‘smart’ technological advancements, the chatbot has automated our interactions by chatting with us through a very conversational interface.
And that’s great for senior living marketing, because these bots are proving to be extremely successful at handling routine inquiries and advancing the prospect through the sales journey.
Here are six of the top reasons why you should be including chat bots as part of your marketing mix:
The Davis Community, a retirement community in Wilmington, North Carolina, found that adding a chatbot doubled the number of tours that were scheduled on the weekend. “The Chabot is available 24/7 and is able to answer many questions immediately from our website in real time, without customers having to wait for a return phone call,” said Julie Lewis, Sales & Marketing Director at The Davis Community. “It assists in filtering prospects and directing them to the appropriate service line (Skilled Nursing, Assisted Living, Memory Care, Independent Living) so we are able to be thoroughly prepared when reaching out to them.” The Davis Community received 60+ inquiries and scheduled 22 tours online in the first 90 days using their chatbot with very little human interaction according to analytics.
If the logistics of implementing a chat bot is daunting and holding you back from moving forward, then rest assured that the anxiety is far worse than the reality of launching a chat bot. By working with your webmaster or an agency partner like Solutions Advisors Group, you’ll quickly realize the process of onboarding this part-time salesperson is much more effortless than imagined. Contact us today to learn more!