Unlocking Your Potential: Why Senior Living Communities Must Invest in Digital Marketing
In today’s rapidly evolving digital landscape, businesses across all industries recognize the importance of a robust online presence. Senior living communities are no exception. Embracing digital marketing strategies has become necessary to reach prospective residents and their families, but don’t just take our word for it. Let’s explore some compelling statistics that highlight the significance of investing in your digital marketing strategy.
1. 87% of Seniors Use the Internet
Contrary to stereotypes, older adults are increasingly embracing technology. According to a study conducted by the Pew Research Center, 87% of those aged 65 and above are now using the Internet. This demographic actively seeks information online, making it essential for senior living communities to establish a solid digital presence.
2. 72% of Senior Living Inquiries Start Online
When older adults and their families begin their search for a senior living community, they often turn to the Internet as their first step. A study by Caring.com found that a staggering 72% of senior living inquiries originate online. This underscores the importance of having a user-friendly, informative website and a strong digital marketing strategy to drive traffic and conversions.
3. 70% of Seniors Use Social Media
Social media platforms are no longer solely the domain of younger generations. In fact, 70% of seniors are active on social media. It’s a powerful channel for connecting with potential residents and their families. By engaging on platforms like Facebook, Instagram, and LinkedIn, senior living communities can share stories, post updates, and build meaningful relationships.
4. 61% of Seniors Trust Online Reviews as Much as Personal Recommendations
Word-of-mouth recommendations have always been influential, and in the digital age, this concept remains valid. Online reviews and testimonials carry significant weight. A study by BrightLocal revealed that 92% of users trust recommendations from friends and family, and 61% of older adults trust online reviews as much as personal recommendations. Senior living communities that actively manage their online reputation can leverage these statistics to build trust and credibility.
5. Content Marketing Generates Three Times as Many Leads as Traditional Marketing
Content marketing is a powerful tool for senior living communities. It generates at least three times as many leads as traditional marketing, but costs 62% less, according to the Content Marketing Institute. Informative blog posts, videos, and other valuable content, can help senior living communities position themselves as experts in the field, attracting and engaging potential residents.
In conclusion, the statistics are clear: senior living communities must invest in their digital marketing strategy to thrive in today’s competitive landscape. From reaching seniors online and utilizing social media to building trust through online reviews and content marketing, the digital realm offers countless opportunities to connect with potential residents and their families. Embrace the digital age and unlock its potential for your senior living community.
Learn more about these statistics and how we can help at Solutions Advisors Group.