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Holiday Doldrums? Not at The Clare

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At The Clare, Chicago’s preeminent retirement community, the holidays were anything but dull. At a time when most communities experience slow sales, The Clare was hopping with 10 deposits and 9 move-ins in December alone.  The year-end goal of 42 move-ins was exceeded by five resulting in an ending occupancy of 198 or 80%.  Solutions Advisors has provided marketing and sales consulting to The Clare since July 2014, providing strategic marketing planning and creative strategies including new collaterals and new website.  Since July 2014, average move-ins per month more than doubled from 1.7 to 3.9, and inquiry to move-in conversion ratios jumped from 2% to 20% in December for an average 5% for the year.