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Category Archive: Blog

  1. Repeat Tours – A Key Indicator of Future Success

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    Recently, Solutions Advisors, Chief Sales Officer Mike Brindley was speaking at a conference. A member in the audience asked him, “what key metric do you typically look at as a measure of success?” His response surprised the room when he quickly said, “repeat tours.”  While the tour to move-in ratio is a key metric you should pay attention to in sales, Solutions Advisors suggests an even more important indicator of prospects advancing in their sales journey is the repeat tour. In other words, once the prospect leaves your community after the first visit, what are the chances of them returning and continuing to engage?  And, as most prospects visit the community multiple times before making a buying decision, what can you do as a salesperson to encourage a repeat tour?

    Let’s first explore several reasons why a prospect might not return for a second look.  There are three primary reasons someone does not return. 

    1. It’s very common in the industry to show the entire community on an initial visit which can be overwhelming to a prospect. This feeling then creates a barrier to come back because they feel they saw enough.
    2. Maybe they were disappointed in some aspect of your community that didn’t show well or what they saw did not match their expectations
    3. Or the salesperson does not follow up with the prospect in an appropriate or timely way to advance them further

    During sales assessments Solutions Advisors cull key metrics including inquiry to tour, tour to move-in, etc., all of which reveal your team’s past performance. Repeat tours, on the other hand, are the leading indicator of future performance because they signal a prospect’s continued interest in your community and the relationship the prospect is building with the salesperson.

    Our most successful community partners have several things in common: they understand the value of repeat tours, along with home visits, creative follow-up, strategic events and planning sessions as ways to keep prospects engaged and coming back for more.

    What are some activities you can initiate to increase the chances of a returning prospect?

    Sit Tour Sit – Before they depart your building, make sure you bring the prospect back to your hospitality room to find out what questions they have and what aspects of the tour most interested them.  For instance, if they like the wellness center, invite them back for a fitness consultation with your wellness coach.  If the library is of interest to them, invite them to attend the next resident book club meeting. Find a reason to invite them back.

    Event Invitation – Make sure the prospect receives an invitation to your next marketing event – and follow up the direct mail or email invitation with a personal phone call.

    One-on-one Meeting – If the prospect has questions about a specific aspect of your community, e.g., wellness, dining, housekeeping, etc., invite them back for a one-on-one meeting with the head of that department to respond to any questions or concerns. 

    VIP Treatment – Invite the prospect and family members to a private dining event; provide the prospect with a gift card for a spa or salon service.

    Resident Involvement – Pair a resident with like interests or similar background as the prospect (e.g., a retired nurse or teacher; artist or musician) and provide opportunities for the resident and prospect to engage at your community.

    Survey – Follow up the initial visit with a brief survey asking for their impressions and call to discuss any positive or negative feedback.

    Creative Follow Up – Follow up with a creative gift based on what you learned about the prospect in the initial discovery of the visit.  Make sure the gift is genuine to them and to their personality. If you learn that their only grandson is going away to college, go online, and buy them a sweatshirt with that university’s logo for the prospect.

    Sales teams that focus on achieving repeat tours see increased prospect engagement which, in turn, multiplies the potential for a move-in. At Solutions Advisors, we’re all about growing occupancy. Contact Mike Brindley, Chief Sales Officer, at 866-342-2267 to learn how a sales assessment could inspire your team to work Bolder. Smarter. Better.

  2. Top 5 Quickest Ways to Change Your Sales Culture 

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    Are your senior living community’s sales falling short of expectations? Do you feel like your efforts have plateaued, leaving you stuck in a cycle of frustration? Have you caught yourself or your team saying, “We need more leads” as the default solution? While more leads may seem like the answer, a deeper cultural shift in your sales approach could yield greater and more sustainable results. Here are the top five quickest ways to kickstart a transformative sales culture change and set your community up for success. 

    1. Leadership Involvement in Sales 

    The role of the Executive Director is often seen as operational, but their active involvement in sales can be a game-changer. Communities where leadership attends sales meetings, actively participates in planning sessions, conducts creative follow up and even makes follow-up calls to prospects consistently outperform those where leaders remain hands-off. Why does this matter? When leadership is directly engaged, it sends a powerful message to all community team members and prospects alike—sales is a priority, and everyone has a stake in its success. Leaders who participate in discussions and contribute to follow-ups not only inspire their team but also build trust with prospects by showing that the community’s commitment to residents begins at the top. If you’re looking to drive immediate change, start by inviting your leadership team to the sales table. 

    2. Stop Saying No! 

    A culture of “no” can stall progress and stifle creativity, leading to stagnation in your sales efforts. Common excuses like, “We’ve never done that before,” “I’m not comfortable with that approach,” or “This market doesn’t respond to [insert excuse here]” can become barriers to innovation and growth. 

    Instead, practice saying “yes” to new ideas and tactics. This doesn’t mean abandoning thoughtful analysis or strategy, but it does mean being open to experimenting with fresh approaches. For example, if a team member suggests a new event format or an unconventional follow-up technique, embrace it as an opportunity to learn and grow. Over time, fostering a “yes” mindset will encourage your team to think outside the box and take ownership of creative solutions. 

    3. Get Creative 

    True creative follow-up can dramatically improve conversion ratios. Generic email templates and scripted phone calls are no longer enough to stand out in today’s competitive landscape. Instead, focus on personalizing your interactions with prospects. Tailor your outreach to reflect their unique needs, preferences, and concerns. 

    For instance, if a prospect mentioned their love for gardening during a visit, follow up with a handwritten note and a small packet of seeds to symbolize planting roots in your community. Thoughtful gestures like these demonstrate that your team is listening and genuinely cares about their journey. Creative follow-up requires effort and intention, but the impact on your conversion rates will make it well worth the investment. 

    4. The Eyes Have It 

    A warm and engaging environment can make all the difference during a prospect tour, and the involvement of your entire team is crucial. When team members make eye contact, greet prospects warmly, and take an interest in their visit, it creates a welcoming atmosphere that is hard to ignore. Conversely, a lack of engagement can leave a negative impression. 

    One memorable example is a housekeeper who greeted a prospective resident’s daughter during a tour, introducing herself and expressing excitement about meeting her mother to discuss personalized cleaning preferences. This small yet impactful moment demonstrated the community’s dedication to individual care and attention. Encouraging your team to engage authentically with prospects can create an inviting vibe that sets your community apart. 

    5. Commit to Coaching 

    Changing your sales culture requires ongoing effort and reinforcement. Old habits can be hard to break, and without consistent support, even the most motivated teams can revert to ineffective practices. This is where sales coaching becomes invaluable. 

    Investing in professional sales coaching as part of your marketing budget can help your team adopt revenue-generating habits while letting go of those that no longer serve them. Coaching provides tailored guidance, accountability, and fresh perspectives to keep your team on track. Be curious and open to learning as a group—the more you invest in your team’s growth, the greater the payoff in long-term success. 

    Revamping your sales culture doesn’t have to be overwhelming. By implementing these five strategies, you can begin to see meaningful change in how your team approaches sales and connects with prospects. The key is to stay committed, remain open to new ideas, and continuously foster an environment of collaboration and creativity. Transformation starts with a single step—what will yours be? 

    Learn about the success communities have improving their sales culture with Solutions Advisors. Contact us today for a no-cost consultation by calling 866-342-2267 or filling out the form below:

  3. Top 25 Priorities for Improving Senior Living Occupancy in 2025

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    We asked our Solutions Advisors’ team members what their top priorities are for improving occupancy in 2025.  Check out our thoughts and let us know yours!  

    1. Establish activity and conversion goals/KPIs that advance prospects through the sales cycle and measure progress weekly to proactively adapt tactics. Understand how your activity goals compare to industry standards. 
    1. Adopt a person-centered sales culture focused on discovering the prospect’s needs and desires.  Every individual’s journey is unique. 
    1. Step outside of your comfort zone. Do things differently and measure the results. 
    1. Conduct annual sales training to establish and reinforce sales best practices. 
    1. Utilize your CRM as a relationship tool, not just a log of activities. 
    1. Hold weekly whiteboard planning sessions with the sales team and leadership to strategize prospect advancement opportunities. 
    1.  Introduce home visits, creative follow-up and prospect case studies into the mix of advancement activities. 
    1. Collaboration within the sales team is key. Brainstorm creative follow-up together as many heads are better than just one. 
    1. Assess your contract options and compare with your competitors. It may be time to offer a different financial option. 
    1. Implement a robust resident referral program and promote actively and consistently so it becomes part of the community culture.   
    1. Don’t just write an annual marketing plan that sits on a shelf. Hold quarterly marketing planning sessions to evaluate past performance and set goals for the upcoming quarter; accumulate data, analyze progress, adapt tactics as needed. 
    1. Creatively plan a mix of events that target different audiences depending on their ‘stage of readiness’, i.e., denial, thinking, planning or action. Events should be designed to generate leads, advance existing prospects through the sales funnel or convert prospects in late planning and action to deposit. 
    1. Follow up event RSVPs with personal phone calls with the goal of obtaining pre-event tours and conduct discovery.    
    1. Focus on increasing repeat tours, the primary indicator of lead advancement. If repeat tours are low, it may be a sales advancement issue, a product/programmatic issue where the tour does not meet the expectations of the prospects, or the sales team member has oversold/overwhelmed the prospect by showing them too much.  
    1. Evaluate your community’s signage and way-finding – both indoor and outdoor. 
    1. Improve your first impression: the concierge desk, main lobby and seating area, artwork, public restrooms, hallways, etc. 
    1. Appraise the sales center/hospitality room – is it comfortable, relaxing, private and homey feeling, stocked with refreshments? 
    1. At events, purposefully and strategically intermingle the sales team and pre-selected residents alongside prospects to answer questions informally and share their experiences with the community.  
    1. Incorporate AEO (Answer Engine Optimization) along with SEO strategies to create content that more fully responds to inquiries, building trust and rapport with your audience; organic traffic is key. 
    1. Review and update your community’s website content regularly.  Ensure the three top items prospects are interested in are easily accessible on your website: photos, floor plans and pricing. 
    1. Add FAQs to your Google Business Profile to address the key items prospects and family members are concerned about. 
    1. Establish easy ways for residents, family members and other stakeholders to provide google reviews. For example, provide a card with the Google URL asking for photos they may have taken and reviews of the event/community.  
    1. Regularly review where your residents have moved from to guide the future purchase of mailing lists. 
    1. Incorporate more videos on your website and YouTube channel. Understand what questions your prospects are asking and ensure your videos address their key objectives.  And use SEO keyword research to help guide the topics. 
    1. Have move-in ready apartments! 

  4. The Evolution of Search: Integrating AEO with SEO Strategies in Senior Living Marketing

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    By Julie Burke, Digital Marketing Strategist, Solutions Advisors

    Understanding consumer behavior is crucial in digital marketing, especially in sensitive sectors like senior living. As technology evolves, new methodologies are emerging that allow us to better fulfill user intent and drive engagement. One of the most prominent innovations in this sphere is Answer Engine Optimization (AEO). Let’s explore the impact of AEO on senior living marketing and how integrating it with traditional SEO strategies can significantly enhance visibility and engagement with prospective residents and their families.

    Understanding AEO in Senior Living Marketing

    AEO focuses on optimizing content to directly respond to user queries, fulfilling the need for instant answers. In today’s fast-paced digital world, users gravitate toward quick, straightforward responses. This has profound implications for senior living marketing, where potential residents and their families may seek immediate answers to pressing questions about services, amenities, costs and care options.

    Why AEO Matters in Senior Living Marketing

    Meeting User Search Intent

    Prospective residents and their families often have specific questions about senior living communities. They may seek answers about safety, healthcare options, programs or community culture. AEO allows marketers to create content that provides precise answers, helping them build trust and rapport with their audience.

    Voice Search Optimization

    With the rise of voice-activated devices, many users are conducting searches using conversational phrases. For senior living providers, this means adapting their content strategies to address these kinds of queries. For example, “Which retirement communities allow pets in [City]?” can be optimized to ensure content accurately answers such questions, thus improving visibility.

    Positioning Search for Featured Snippets

    Featured snippets are the coveted boxes that appear at the top of many search queries, providing users with immediate answers. By targeting questions common among those searching for senior living options, marketers can enhance their content to increase the likelihood of being featured, thereby gaining visibility over competitors.

    Integrating AEO with SEO Strategies in Senior Living Marketing

    To leverage AEO effectively, senior living marketers should consider integrating it with established SEO practices. Here’s how:

    Reassess Keyword Research

    Traditional keyword research typically focuses on high-traffic terms. However, AEO necessitates a pivot toward user intent. Marketers should identify long-tail keywords and phrases that potential resident families might ask. Long-tail keywords do not have as high search volume but tend to match user intent better.

    Create Structured Content

    Crafting content that is easy to digest is essential. Consider developing a FAQ section on your website that comprehensively answers common questions about senior living options. Use bullet points, subheadings, and other formatting tools to enhance readability. This aligns well with both AEO and SEO best practices.

    Enhance Local SEO

    Many senior living searches are localized. Optimize local search by incorporating geographic keywords alongside answers to questions frequently asked by residents in your area. This will help ensure that your community appears prominently when families search for senior living solutions nearby. Don’t forget your Google Business Profile (GBP) when adding keywords and FAQs.

    Utilize Schema Markup

    Implementing structured data, or schema markup, not only helps search engines understand your content better but can also assist AEO initiatives. Markup can provide context about your community’s offerings, such as programs, types of care and more—allowing search engines to pull this content effectively.

    Monitor Performance and Adapt

    As with any strategy, measuring performance is critical. Track metrics like click-through rates (CTR), engagement rates and time spent on page to gauge how well your content answers user queries. Regular analysis will reveal areas for improvement.

    Adapting Your Marketing Strategy for AEO

    As the digital landscape continues to evolve, the importance of adapting marketing strategies for senior living communities cannot be underestimated. By integrating AEO with traditional SEO practices, senior living marketers can develop a more nuanced approach that addresses user intent directly, enhances the online experience and significantly improves visibility.

    In a time when people are increasingly going online to make decisions about senior living, utilizing AEO can position communities as trustworthy, information and transparent. Embrace this evolution in search to connect with potential residents and their families more effectively, and watch your community thrive in an increasingly competitive market.

    Integrating AEO is not just an opportunity for content optimization; it’s a necessity for senior living marketing in order to create meaningful connections and foster trust in a digital-first world.

    Learn about the success communities have with AEO and other digital strategies. Contact us today for a no-cost consultation by calling 866-342-2267 or filling out the form below:

  5. Empowering Senior Independence: Tailored Marketing for Senior Living Communities 

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    By Julie Geiger, Account Manager, Solutions Advisors

    As we continue to explore the dynamic senior living market, Solutions Advisors has delved into Roobrik’s invaluable “Know Your Audience Report.” This semi-annual survey, gathering insights from over 41,000 senior living prospects, offers a wealth of information on the decision-making process among seniors. 

    A Desire for Autonomy 

    A key finding from the report is that a significant majority (52.6%) of respondents are making decisions about their future living arrangements independently. This reflects a growing trend of seniors asserting their autonomy and desire to maintain control over their lives, even as they age. It’s a testament to the resilience and determination of older adults who refuse to relinquish their autonomy. 

    As an agency specializing in senior living marketing, Solutions Advisors encourages clients to create marketing narratives that resonate directly with senior prospects, ensuring messages empathize with their perspectives and aspirations. 

    The Role of Family and Friends 

    That being said, while most seniors are making decisions on their own, approximately a third (34.2%) do seek assistance from family members or friends. Of the respondents, adult children make up a significant 30%, stepping in as crucial advisors. Solutions Advisors understand the importance of framing marketing strategies with sensitivity towards this dynamic. We guide adult children to approach these discussions with empathy, focusing on understanding seniors’ needs rather than projecting their own preferences. 

    Understanding the Dynamics 

    It’s important to note that those being assisted by family members likely fall into two primary categories: 

    1. Cognitive Impairment: Some seniors may have cognitive challenges that make independent decision-making difficult or impossible. 

    2. Emotional or Social Factors: Others might be hesitant to make decisions on their own due to emotional or social factors, such as fear of change or a lack of confidence. 

        For seniors in the latter category, it’s crucial for adult children to approach the situation with empathy and respect. Over the many years Solutions Advisors has marketed within the senior living space, we recognize that seniors often don’t identify with their “numerical age” or physical abilities. There is often a 10-to-20-year lag between current reality and believed capabilities.  

        With this in mind, rather than imposing their own preferences, adult children should strive to understand their parents’ needs and wishes. By listening attentively and offering guidance without being overly directive, adult children can empower their parents to make informed decisions about their future. 

        The Importance of Clear Information 

        When it comes to the factors that influence seniors’ decision-making, the survey participants overwhelmingly cited the need for a “clearer picture of life at a senior living community.”  

        This aligns with Solutions Advisor’s long-standing recommendation to provide prospective residents with detailed information about the community’s amenities, services, and lifestyle. Sample programming schedules and dining menus can offer a helpful and illuminating glimpse into daily life at a retirement community and give prospects the assurance needed to proceed with a decision.  

        Your Partner in Senior Living Marketing 

        If you’re interested in learning more about how to effectively market your senior living community and cater to the needs of today’s seniors, we invite you to partner with Solutions Advisors. Our team of experts can provide valuable insights, strategies, and support to help you attract and retain residents. 

        Learn about the success communities have with Roobrik and other digital tools. Contact us today for a no-cost consultation by calling 866-342-2267 or filling out the form below:

      1. Does Your Marketing Budget Need a Makeover?

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        At a recent presentation on digital marketing, Solutions Advisors Group was asked, “how much should you spend on digital marketing?” The answer is, “it depends.” Just as each community and each market is different, your marketing budget should be unique, too. We wanted to share some thoughts and tips to help you design a budget that aligns with your needs and goals.

        Marketing budgets ‘buckets’

        Most direct marketing budgets are made up of line items – or ‘buckets’- such as advertising, direct mail, events, website, etc. One way to gauge your future spending is to look back at the previous year’s budget and outcomes from each bucket. When conducting sales and marketing assessments, we often find large expenditures for traditional marketing tactics, i.e., print or broadcast, yet an analysis of lead sources shows scant results in the number of leads or move-ins generated.  If your goal for the upcoming year is lead generation, nurturing or reengagement, consider re-allocating a portion of your media budget to direct mail or digital marketing.

        Not all leads are good leads

        It may seem counterintuitive, but lead generation is not always the end goal.  While some marketing firms think you can never have too many leads, Solutions Advisors Group believes the opposite can be true.  A peek into several community CRMs shows us that too many leads often results in delayed response times, overdue activities, a lack of thoughtful follow up and an overabundance of lost leads. Generating too many leads fosters a frenetic pace and a lack of focus on those ‘mature’ prospects who need nurturing and also have the highest chance of converting to a move-in.

        Digital marketing budgeting

        While multi-channel marketing is best practice, we often recommend marketing budgets that are leaner on the traditional marketing side and heavier on the digital side. While markets are different, Solutions Advisors suggests a digital marketing budget may be nearly twice that of your traditional media spending.

        Are you measuring results?

        But digital marketing has its own set of ‘buckets’- or channels – and how much to allocate for each digital channel is another challenge. Donna Langer, Solutions Advisors Group Vice President of Digital Operations, says the key to getting the most value from your website is to track and measure traffic to your website from each digital channel, e.g., organic, direct, paid, referral, etc. If those terms are unfamiliar to you, consider retaining a digital marketing consultant to track your site’s Key Performance Indicators (KPI’s) showing the top converting channels and level of visitor engagement. For example, if your website’s organic search is strong, meaning visitors are finding you through search engines, perhaps you can spend less on paid search (PPC) and reallocate those dollars for social media strategies. Knowing your KPI’s will allow you to identify the most impactful strategies that bring traffic to your website and budget accordingly. Understand, however, that the process is fluid: the ever-changing digital landscape makes it imperative to keep current with trends.

        To learn more about the importance of digital marketing, contact Solutions Advisors Group at 866-342-2267 to learn how a digital marketing review could improve your website’s performance.

        Interested in partnering with the expert in senior living sales and marketing? Request a no-cost consultation with Solutions Advisors Group today.

      2. Harnessing the Power of Quizzes, Surveys and Chatbots in Senior Living Marketing

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        Senior living communities constantly seek innovative ways to connect with potential residents and their families. In today’s digital world, chatbots, surveys and quizzes have become popular tools for engaging with audiences and gathering valuable insights.

        The Role of Chatbots in Senior Living Marketing

        Chatbots are AI-powered virtual assistants that interact with users in real-time through messaging platforms. They can answer questions, provide information and even conduct surveys and quizzes. By integrating chatbots into their digital marketing strategy, senior living communities can offer their target audience a personalized and interactive experience.

        Understanding Needs and Preferences

        These tools help communities better understand the needs and preferences of potential residents. By asking specific questions about amenities, health services, and lifestyle preferences, communities can customize their marketing campaigns to better meet the needs of their audience. Chatbots can gather information on preferred activities, dining options, and healthcare services, providing valuable data to shape the community’s offerings.

        Enhancing Lead Generation

        Additionally, chatbots, surveys and quizzes can aid in lead generation with interactive content and capturing contact information for personalized follow-up messages. By engaging users with interactive tools, communities can capture contact information and follow up with personalized marketing messages. For instance, a quiz that helps potential residents determine their ideal living arrangement can conclude by asking for contact details to provide more personalized information.

        Streamlining the Sales Process

        Chatbots, surveys and quizzes can help senior living communities streamline their sales process. By collecting valuable data on the front end, communities can more efficiently qualify leads and prioritize their sales efforts. As a result, sales teams can focus on high-quality leads who have shown a genuine interest in the community and its offerings, making the sales process more efficient and effective.

        Personalized and Interactive Experience

        Overall, these AI tactics can be powerful tools for senior living communities looking to enhance their digital marketing efforts. Offering their audience a personalized and interactive experience, results in communities better understanding their target market. This approach not only attracts potential residents but also builds a relationship of trust and engagement.

        Final Insights

        Incorporating chatbots, surveys and quizzes into senior living marketing strategies can enhance engagement, data collection, and lead generation. As technology advances, utilizing these digital tools will be essential for communities to stay connected with their audience and meet their changing needs.

        For assistance in implementing these AI solutions, contact Solutions Advisors at 866-342-2267 or fill out the following form today:

      3. Your Senior Living Partner: Unlocking Success with Solutions Advisors Group

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        By Jennifer Ault, Account Manager, Solutions Advisors Group

        In the dynamic landscape of the senior living industry, achieving and maintaining target occupancy rates is a key objective for success. However, navigating the intricacies of effective sales and marketing strategies can be daunting for senior living communities. This is where Solutions Advisors Group comes in as a trusted ally and partner, dedicated to helping senior living clients thrive in the industry. 

        At Solutions Advisors Group, we understand that success goes beyond mere numbers; it’s about building meaningful connections and fostering lasting relationships with both prospects and residents. Here’s why partnering with our agency can make a significant difference in achieving occupancy goals: 

        Senior Living Expertise and Specialization

        With years of experience exclusively focused on the senior living industry, Solutions Advisors Group brings unparalleled sales and marketing expertise to the table. Our team is well-versed in the unique challenges and opportunities that senior living communities face, allowing us to tailor strategies that resonate with your target audience. 

        Comprehensive Sales and Marketing Approach

        We offer a comprehensive suite of sales and marketing services designed to address every aspect of occupancy growth. From digital marketing campaigns and lead generation tactics to personalized sales training and community outreach programs, we provide a holistic approach aimed at maximizing your community’s visibility and engagement. 

        Customized Strategies for Your Community

        We recognize that each senior living community is unique, with its own distinct goals, values and target demographics. That’s why we take a personalized approach to crafting strategic marketing strategies that align with your community’s specific needs and objectives. Whether you’re aiming to attract active retirees, promote memory care services or enhance resident satisfaction, we tailor our solutions to suit your individual requirements. 

        Proactive Communication and Collaboration

        Communication is the cornerstone of any successful partnership. At Solutions Advisors Group, we prioritize transparent and proactive communication with our clients every step of the way. From regular progress updates and performance reports to collaborative strategy sessions and brainstorming meetings, we keep you informed and involved in the process, ensuring that your voice is heard and your vision is realized. 

        Commitment to Results and Success

        Your success is our success. We are deeply committed to helping you achieve your occupancy goals. As a matter of fact, surpassing your expectations is one of our goals. Our dedicated team works hard to deliver tangible results and measurable outcomes, constantly refining our strategies and tactics to adapt to evolving market trends and consumer preferences. 

        Emphasis on Relationship Building

        More than just a service provider, Solutions Advisors Group is a true partner invested in your senior living community’s long-term success. We prioritize relationship building not only with prospects and leads but also with our clients. We take the time to understand your community’s values, culture and brand identity, fostering a sense of trust, loyalty and mutual respect. 

        Partnering with Solutions Advisors Group goes beyond mere marketing and sales support – it’s about forging meaningful connections, driving tangible results and building a brighter future for your senior living community. Let us be your trusted ally on the journey to occupancy excellence. Together, we can achieve greatness and make a positive impact on the lives of seniors and their families. 

        Interested in partnering with the expert in senior living sales and marketing? Request a no-cost consultation with Solutions Advisors Group today.

      4. Embracing Diversity: Celebrating a Tapestry of Holidays

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        By Shannon Jones, VP of Account Services, Solutions Advisors Group

        The next few months are brimming with diverse celebrations, reflecting the rich tapestry of cultures, religions, and beliefs that make up our society and the team at Solutions Advisors. Join us on a journey through the mosaic of holidays during this festive season, as we explore the beauty of inclusivity and the importance of respecting and understanding the diverse celebrations that color our lives.

        Diwali (November 4-8, 2023) – Festival of Lights

        Kicking off the holiday season is Diwali, celebrated by millions around the world. Diwali, or Deepavali, signifies the victory of light over darkness, good over evil. This festival is a reminder of the importance of illuminating our lives with positivity and understanding.

        Thanksgiving (November 23, 2023)

        Thanksgiving is a time-honored tradition in the United States, fostering gratitude and appreciation for life’s blessings. While rooted in American history, the spirit of giving thanks is universal. Take this opportunity to reflect on the positives in your life and express gratitude for the diverse experiences that enrich our collective existence.

        Hanukkah (November 28 – December 6, 2023) – Festival of Lights

        Hanukkah, also known as Chanukah, is the Jewish Festival of Lights. It commemorates the miracle of the menorah oil lasting for eight days. Let’s celebrate the resilience and perseverance represented by this festival, emphasizing the importance of unity in the face of challenges.

        Christmas (December 25)

        Christmas, a widely celebrated holiday, transcends religious boundaries, bringing joy and festivity to people worldwide. It’s an occasion to celebrate love, compassion, and the spirit of giving. Embrace the season’s message of goodwill and share the joy with those around you.

        Kwanzaa (December 26 – January 1)

        Kwanzaa, a cultural celebration, highlights African heritage and principles such as unity, self-determination, and creativity. Let’s appreciate the richness of African culture and its contribution to the global tapestry.

        Bodhi Day (December 8)

        Bodhi Day is observed by Buddhists to commemorate Siddhartha Gautama’s enlightenment. Take this time to reflect on personal growth and enlightenment, recognizing the diversity of spiritual paths that lead to a deeper understanding of ourselves and others.

        New Year’s Eve (December 31)

        As the year comes to a close, people worldwide gather to welcome the new year. This is an opportunity to embrace new beginnings and the diversity of customs and traditions that accompany the arrival of a fresh start. As we navigate the festive season, let’s celebrate the uniqueness of each holiday, recognizing the importance of inclusivity and respect for the various beliefs that contribute to the vibrancy of our global community. By embracing diversity, we create a world where understanding and appreciation form the foundation for a more harmonious and interconnected future. Happy holidays to all from Solutions Advisors Group.

      5. The Importance of Reputation Management in the Senior Living Industry

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        In today’s digital age, reputation management is critical for businesses in every industry. For senior living communities, where trust and credibility are paramount, maintaining a positive online reputation is even more crucial. Prospective residents and their families increasingly turn to the internet to research senior living options, making it imperative for senior living communities to actively manage their online image. At Solutions Advisors Group, we live this every day. In this blog, we’ll delve into the significance of reputation management in the senior living industry and discuss strategies for enhancing it, including the power of community reviews and testimonials.

        Why Reputation Management Matters

        Building Trust: Trust is the cornerstone of the senior living industry. Families entrust the well-being of their loved ones to these communities, and a strong online reputation builds trust with potential residents and their families.

        Attracting New Residents: A positive online reputation can be a powerful marketing tool. Positive reviews and testimonials can attract new residents and their families, helping communities fill vacancies and maintain occupancy levels.

        Competitive Advantage: In a competitive marketplace, a strong online reputation can set your senior living community apart from the competition. Prospective residents are more likely to choose a community with a stellar reputation.

        Enhancing Resident Satisfaction: Reputation management isn’t just about attracting new residents; it’s also about retaining existing ones. A happy resident is more likely to leave positive reviews and become a vocal advocate for your community.

        Online Reputation Management Strategies

        1. Encourage Reviews and Testimonials: Actively encourage residents and their families to leave reviews and testimonials on platforms like Google, Yelp, and Facebook. Make the process easy by providing clear instructions on how and where to leave reviews.

        2. Monitor Online Presence: Regularly monitor review platforms and social media channels for mentions of your senior living community. Respond to both positive and negative feedback promptly and professionally.

        “Seniors are more likely to trust online reviews than personal recommendations. A study by Nielson found that 61% of consumers aged 55 and older trust online reviews as much as personal recommendations,” explained Donna Langer, Solutions Advisors Group Vice President of Digital Services. “This means that a negative online review can have a significant impact on a senior living facility’s reputation.”

        3. Leverage Resident Stories: Share resident success stories and testimonials on your website and social media profiles. Personal stories and experiences can be compelling and resonate with potential residents and their families.

        4. Transparency and Open Communication: Be transparent about your community’s policies, pricing, and amenities. Open communication can help prevent misunderstandings and negative reviews based on unrealistic expectations.

        5. Quality of Care: Ensure that your senior living community provides excellent care and services. Quality care not only leads to satisfied residents but also generates positive word-of-mouth referrals.

        6. Staff Training: Train your staff to provide exceptional customer service. Happy residents and families are more likely to leave glowing reviews.

        7. Address Negative Feedback: Address negative feedback professionally and constructively. Show that you are committed to resolving issues and improving the resident experience.

        8. SEO Optimization: Optimize your website and online profiles to appear in relevant search results. This ensures that your community is easily discoverable by those researching senior living options.

        Reputation management is not just a passive exercise; it’s an active strategy that senior living communities must embrace. In an industry where trust and credibility are paramount, maintaining a positive online reputation is essential. By actively encouraging reviews and testimonials, monitoring online presence, being transparent, providing quality care, and addressing negative feedback, senior living communities can build trust, attract new residents, and thrive in an increasingly competitive marketplace. Reputation management isn’t just about managing what people say about your community; it’s about actively shaping the narrative and demonstrating your commitment to the well-being of your residents.

        If you need help with your online reputation, connect with Solutions Advisors Group today!

      6. Importance of Digital Marketing for Senior Living Communities

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        Unlocking Your Potential: Why Senior Living Communities Must Invest in Digital Marketing

        In today’s rapidly evolving digital landscape, businesses across all industries recognize the importance of a robust online presence. Senior living communities are no exception. Embracing digital marketing strategies has become necessary to reach prospective residents and their families, but don’t just take our word for it. Let’s explore some compelling statistics that highlight the significance of investing in your digital marketing strategy.

        1. 87% of Seniors Use the Internet

        Contrary to stereotypes, older adults are increasingly embracing technology. According to a study conducted by the Pew Research Center, 87% of those aged 65 and above are now using the Internet. This demographic actively seeks information online, making it essential for senior living communities to establish a solid digital presence.

        2. 72% of Senior Living Inquiries Start Online

        When older adults and their families begin their search for a senior living community, they often turn to the Internet as their first step. A study by Caring.com found that a staggering 72% of senior living inquiries originate online. This underscores the importance of having a user-friendly, informative website and a strong digital marketing strategy to drive traffic and conversions.

        3. 70% of Seniors Use Social Media

        Social media platforms are no longer solely the domain of younger generations. In fact, 70% of seniors are active on social media. It’s a powerful channel for connecting with potential residents and their families. By engaging on platforms like Facebook, Instagram, and LinkedIn, senior living communities can share stories, post updates, and build meaningful relationships.

        4. 61% of Seniors Trust Online Reviews as Much as Personal Recommendations

        Word-of-mouth recommendations have always been influential, and in the digital age, this concept remains valid. Online reviews and testimonials carry significant weight. A study by BrightLocal revealed that 92% of users trust recommendations from friends and family, and 61% of older adults trust online reviews as much as personal recommendations. Senior living communities that actively manage their online reputation can leverage these statistics to build trust and credibility.

        5. Content Marketing Generates Three Times as Many Leads as Traditional Marketing

        Content marketing is a powerful tool for senior living communities. It generates at least three times as many leads as traditional marketing, but costs 62% less, according to the Content Marketing Institute. Informative blog posts, videos, and other valuable content, can help senior living communities position themselves as experts in the field, attracting and engaging potential residents.

        In conclusion, the statistics are clear: senior living communities must invest in their digital marketing strategy to thrive in today’s competitive landscape. From reaching seniors online and utilizing social media to building trust through online reviews and content marketing, the digital realm offers countless opportunities to connect with potential residents and their families. Embrace the digital age and unlock its potential for your senior living community.

        Learn more about these statistics and how we can help at Solutions Advisors Group.

      7. Unlocking the Potential: Why Senior Living Communities Should Market with SMS Texting

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        In today’s fast-paced digital world, staying connected has never been easier. While websites, social media and email marketing help form the backbone of digital marketing, there’s one communication tool that often goes overlooked and underutilized in the senior living industry — SMS (Short Message Service) texting.

        This oversight isn’t keeping pace with the modern technological reality. In 2020, AARP reported that 62% of those 70 and older use smartphones. Although senior living communities have traditionally relied on more traditional marketing methods, SMS texting offers a unique opportunity to engage with potential residents and their families in a personalized and effective manner.

        Why should your team embrace SMS texting as a marketing tool?

        Immediate and Direct Communication

        Since that first text was sent in 1992, SMS messages have been short, straightforward and immediate —ensuring that your target audience receives and reads your message promptly. Whether it’s an invitation to an open house or updates on available units, SMS texting ensures that your message reaches its intended recipients quickly and reliably.

        Personalized Engagement

        Communities can use SMS texting to create a more personalized experience for potential residents and their families. By collecting data on individual preferences and interests, you can send tailored messages that resonate with each recipient. For example, you can send information about specific amenities, activities, or care options that align with the unique needs and desires of each prospect. Personalization not only makes your marketing more effective but also demonstrates your commitment to meeting residents’ individual needs.

        Increased Response Rates

        Compared to other marketing channels, SMS texting boasts impressive open and response rates, compared to emails. Some sources point to open rates hitting 98%. Additionally, SMS texting allows for two-way communication, making it easy for potential residents or their families to ask questions, seek clarification, or express interest, further enhancing the likelihood of conversion.

        Cost-Effective Marketing

        Marketing budgets are often a concern for senior living communities. SMS texting offers a cost-effective solution compared to traditional advertising methods. Sending SMS messages is affordable, and when executed correctly, it can yield substantial returns on investment. You can target specific demographics and segments of your audience, minimizing wasted resources and ensuring that your marketing efforts are focused on those most likely to become residents.

        Compliance with Regulations

        The senior living industry is heavily regulated, and compliance with healthcare privacy laws, such as HIPAA in the United States, is critical. SMS texting can be used securely and in a manner compliant with these regulations. It allows you to send sensitive information securely and maintain the confidentiality of residents’ personal and medical data.

        Easy Opt-in and Opt-out

        SMS marketing is a permission-based platform, meaning that recipients must opt-in to receive messages from your community. This ensures that you are targeting individuals who are genuinely interested in your services, improving the quality of your leads. Additionally, it is easy for recipients to opt-out if they no longer wish to receive messages, demonstrating respect for their preferences and privacy.

        Real estate is the top industry using texting to connect with prospects (Source: Zipwhip, State of Texting). Senior living communities can capitalize on this tool as well.

        By incorporating SMS texting into your marketing efforts, your community can connect with potential residents and their families in a more engaging and meaningful way. This not only enhances your chances of conversion but also demonstrates your commitment to providing top-notch service from the very first interaction.

        In an era where digital communication reigns supreme, senior living communities should adapt their marketing strategies to remain competitive. Interested in adding SMS texting to your marketing mix? Request a consultation with Solutions Advisors Group today.