Case Study

After a name change from Oklahoma Methodist Manor to Trinity Woods, concurrent with a completely new website and domain, Trinity Woods found their digital lead generation efforts falling flat. Trinity Woods turned to Solutions Advisors to engage their services in auditing their website and associated digital marketing efforts to uncover the primary obstacles holding back digital lead generation efforts.

Upon completion a qualitative and quantitative assessment of the community’s website and digital marketing tactics, Solutions Advisors provided a comprehensive set of findings and recommendations to the community that included traffic and visitor behavioral metrics, opportunities for improvement within the user experience, search engine optimization (SEO), content marketing and pay-per-click advertising campaigns. Shortly upon receipt of the assessment, Trinity Woods contracted Solutions Advisors to perform an ‘SEO Boost’, a one-time modification of search engine optimization functions meant to improve the community’s online visibility within search engines. While abbreviated compared to ongoing SEO efforts, an SEO Boost often provides a pivotal advancement in organic website visitor traffic and subsequent increases in conversions (phone and contact form fills).

SEO Boost enhancements customized for the Trinity Woods website included:

• Organic keyword research with accompanying keyword blueprint
• Creation of meta descriptions where missing
• Optimization of current meta descriptions per best practices
• Page title optimizations
• Internal linking
• Adding alt tags to video and photos

The resulting performance of the SEO Boost was nearly immediate. Within a comparable 6-week period, there was a 22.9% incremental lift in organic visitor traffic to the website. And the community noted a spike in conversion activity over this same period. While each website has its own unique levels of challenges and obstacles to overcome, results like these are not uncommon provided that the right digital marketing solutions are applied for the specific issues at hand.

Testimonial:

I truly appreciate the approach and the work of the Solutions Advisors team. They have been a great digital partner. When we found ourselves needing assistance with our digital marketing efforts, they listened to our concerns and guided us on the best way to move forward. They were extremely timely and provided us with guidance in a user-friendly manner to help us build best practices and strengthen our digital footprint.

BONNIE J. POLAK
Vice President of Philanthropy and Community Engagement
Trinity Woods