Case Study

The Remarkable Comeback of a Storied Chicago Community

For-profit CCRC | The Clare | Chicago, Illinois

Taking on sales and marketing of a 53-story high-rise in the heart of Chicago’s famed Gold Coast with less than 50% occupancy is not for the faint of heart. Yet when Solutions Advisors was hired in 2014 to team up with The Clare, we rolled up our proverbial sleeves and went to work. The first order of business was to stabilize the sales team with an emphasis on team selling and initiate 7-day coverage of the sales office. Next up, develop a strategic marketing plan with creative messaging emphasizing The Clare’s fabulous Gold Coast location, impressive amenities and personal concierge service along with the advantage of onsite health care. With a keen understanding of the market and prospective clients, Solutions Advisors implemented strategic events targeted to educated, affluent retirees living in the surrounding Chicago neighborhoods. The hard work was rewarded with achieving stabilized occupancy by the end of 2017.

Digital marketing proved to be the key lead generation opportunity for The Clare. Solutions Advisors partnered with a local firm to redesign the website. After the new website launch, Solutions Advisors implemented a targeted search engine optimization paid search strategy coupled with ongoing content development to consistently generate 50% of new inquiries, with some months achieving 50+ qualified inquiries through digital marketing alone.

Solutions Advisors continues to provide digital marketing, creative solutions and quarterly marketing planning to The Clare, providing strategies and tactics to maintain near-full occupancy along with a robust waiting list of more than 50 families.

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